Where do signs sit in an agent's overall marketing strategy?
Updated: May 13, 2021
Equally as important as digital or perhaps more?
Without running an extensive poll I would suggest/hope that an agents boards are still at least as equally important as their digital marketing. There can be no doubt that over the last decade technological advances have given agents a digital reach that they couldn't have perceived ten years ago, and the algorithmic refinements have enabled effective targeting. However (allowing for market adjustments) we have seen no decline in the demand for boards per branch over that period.